Omni-Channel Fulfillment: What it is and Why it is Important to Your Business

Omni-channel fulfillment is an area that has been receiving an increasing amount of attention from many major global retailers over the past few years. In fact, omni-channel fulfillment is a part of a much larger topic, omni-channel. Simply put, omni-channel relates to all of the different ways in which a customer can interact with a brand including in-store, online, mobile apps, phone, mail and more.Brands are beginning to invest heavily into omni-channel strategies in order to streamline customer experiences across all channels. At a52 Fulfillment, we focus entirely upon omni-channel fulfillment for customers of all sizes. Learn more about omni-channel fulfillment solutions and how they can benefit your business below.

What is omni-channel fulfillment?

Omni-channel fulfillment is an area of omni-channel that focuses on fulfillment, technology integration, freight management, reverse logistics and inventory control. By unifying all of these different areas, global brands provide customers with a more consistently positive experience whenever they choose to interact with the brand.

Why is omni-channel fulfillment important?

At a52 Fulfillment, we believe that Omni-channel fulfillment is most important to businesses because it helps to improve the overall customer experience. In addition to an improved customer experience, omni-channel fulfillment can help to advance inventory control and supply chain management. Nowadays, customers are able to make purchases through various different platforms and channels, creating a complex web of fulfillment management for global retailers. Omni-channel fulfillment allows businesses to easily adapt to this changing business climate and implement new processes that consolidate the management of inventory, order handling, tracking and fulfillment into one.

Why choose a52 Fulfillment for your business’s omni-channel marketing needs?

At a52 Fulfillment, we are a preferred omni-channel fulfillment provider to many top global retail brands including Hurley, Patagonia, SAXX Underwear and more. That is because we offer a full flight of fulfillment services ranging from standard order fulfillment to inventory control and freight management. We can integrate our workplace management systems technology into your software and web store platforms, giving you complete visibility and tracking capabilities.

If you have more questions about omni-channel fulfillment and would like to know why it is important to your business, please contact a52 Fulfillment by filling out a form on our website or by calling us toll free at 866-966-0252. At a52, we are omni-channel fulfillment experts specializing in technology integration, freight management, reverse logistics and inventory control. Give us a call today and find out how we can best serve your business’s omni-channel needs.