Omni-Channel Fulfillment and its Impact on Customers

In order to understand what omni-channel fulfillment can do for your customers, you first have to understand what it is and how each component adds value. At a52 Fulfillment, omni-channel fulfillment can best be described as a way to give your shopping experience true continuity, from purchase and order processing to shipping and returns.

When your business’s omni-channel fulfilment systems are fully integrated and up to speed, your customers will see the difference. See how each component of a high-performing omni-channel fulfillment system adds value to your customers below:


No matter where your order comes from (retail, web, or anywhere in between) or what time you make your purchase, your order will be processed with accurate precision and efficient turnaround to ensure that your demands as a customer and that the demands of your business are met.

Fulfillment services include:

  • Automated work-in-process reporting
  • Business to business
  • Business to customer
  • Cross-dock and drop-ship
  • Integrated webstore, ERP, and EDI integration
  • Major retailer compliance
  • Real-time order tracking
  • RF scanning pick and pack
  • Rush order fulfillment

Technology Integration

A key part of making sure that your omni-channel runs smoothly is to tie together your various systems (ERP, EDI, and webstore) to a WMS.

Technology integration services include:

  • Custom integration with any ERP, EDI, webstore, or accounting system
  • In-house development team
  • Integration and WMS tech support
  • Inventory, order summary, ATS, and tailored reports
  • Monthly report cards on turnaround times, inventory accuracy, and more
  • WMS portal access with real-time work-in-process dashboard

Value Added Services

Since brands always want to make sure that their retailers and consumers are as happy as possible, omni-channel fulfillment works to extend beyond standard order fulfillment to include piece labeling and hang-tagging to custom boxing and prepacking. If you find that you need to fulfill a request that is outside the standard scope of your business, then omni-channel fulfillment may be just what your business needs.

Value added services include:

  • Carton labeling
  • Custom packaging
  • Hang-tagging
  • Kitting
  • Piece labeling
  • Pre-packaging
  • Quality control inspections
  • Vendor compliance

Freight Management

With the use of WMS, you can receive full freight reporting and tracking so that you can keep track of your orders right up until it arrives at its destination. With the help of all major transportation carriers, your package will arrive via the most efficient mode of transportation and with the most premium service available. You will also never have to worry about whether or not you’ve receive the best rate for your order based on its size and destination.

Freight management services include:

  • Cheque-on-delivery remittance
  • EDI and ASN submission
  • FTL, LTL, multi- or single-piece shipping
  • Order tracking and freight reporting
  • Rate shopping across all major carriers
  • Retailer approval to ship and DC appointment coordination

Reverse Logistics

In today’s world, customers expect convenience. This includes placing and receiving their orders, as well as have the option to return their order if it’s not quite what they’re looking for. With reverse logistics , returning your order has never been easier. No longer will you have to worry about the returned package being picked up at a residence or retailer, or the quality of the inventory being returned.

Reverse logistic services include:

  • Business and consumer direct pickups
  • Convenient return shipping options
  • Defective inventory reconciliation and charity donation
  • Full returns inspection reporting
  • Integrated inventory management
  • Quality control inspections
  • Reshipping
  • Value-added services (labeling, hang-tagging, etc.)

Inventory Control

Making sure that your inventory needs are managed and fulfilled is a crucial part of running your own company. Real-time reporting on all stages of your brand’s operation, with a full count of your stock completed twice a year, will help you know that your brand is being properly taken care of.

Inventory control services include:

  • Auditor-approved cycle counting
  • Cross dock, casepack, and pallet inventory control
  • Custom WMS reporting
  • Defective inventory reconciliation and charity donations
  • Integrated inventory adjustments
  • Multiple inventory category management
  • Quality control inspections
  • SMU SKU allocations

Why Choose a52 for Your Omni-Channel Needs?

At a52 Fulfillment, we treat your business as our own. Whether you need standard order fulfillment and inventory control, or help with freight management and completing intricate compliance requirements for major leading retailers, a52 is at your service. While the industry we’re in may be complex and ever evolving, a52 maintains the fundamentals needed to keep up with the ever-changing world. Please contact us by calling us toll free at 866-966-0252 or by filling out a form on our website.